A World of Timeless Designs That Honor the People Who Make Them

At mino, we believe that fashion should feel good in every sense — on your body, on your conscience, and in the world.

Our Story

mino was born from a simple but powerful conviction: that beautiful clothing and ethical practice are not opposites. But unlike most fashion brands, we didn't start from scratch — we started from 30 years of expertise.

Our founders spent over three decades manufacturing shirts for some of the world's leading brands. They mastered every detail — the cut, the fabric, the finish — and built relationships with the finest artisans in India. Then came a moment of clarity: why pour all of this knowledge into someone else's label?

So they decided to do something big. mino is that something.

Based in India, we draw on a rich tradition of textile craftsmanship, working with skilled artisans who bring generations of knowledge to every piece we make. Our garments are not mass-produced. They are made with intention, care, and pride.

Meet the Co-Founders

mino was founded by three people who share a passion for craft, integrity, and meaningful fashion:

• Muskan Sharma — Co-Founder
• Rajiv Sharma — Co-Founder
• Umesh Arora — Co-Founder

Together, they bring decades of manufacturing experience and a shared belief that the people who make your clothes deserve to be celebrated — not hidden.

The People Behind the Pieces

Behind every mino garment is a maker — a person with a name, a family, and a craft honed over years. We are committed to fair wages, safe working conditions, and long-term relationships with the communities we work with. When you wear mino, you are wearing their story too.

Our Values

• Transparency: We believe you deserve to know where your clothes come from and how they are made.
• Sustainability: We choose natural, responsibly sourced materials and minimise waste at every step of production.
• Timelessness: We design pieces that outlast trends — clothes you will reach for again and again, season after season.
• Community: We invest in the artisans and communities that make our work possible.

Wear It With Meaning

Every purchase you make with mino is a vote for a fashion industry that values people as much as it values profit. Thank you for being part of this.

— The mino team